In what can only be described as a seismic shift in the world of pop culture and product placements, Taylor Swift, America’s sweetheart-turned-political commentator, has reportedly lost brand deals worth a staggering $125 million. The reason? Her latest “big endorsement,” which seemed to hit all the wrong notes with some of her biggest sponsors.
The pop icon, known for turning heartache into chart-topping hits and leaving a trail of ex-boyfriends in her lyrics, has now left something else in her wake: a bunch of executives scrambling to cut ties with her brand. It turns out that Swift’s political opinions—despite her knack for turning breakups into ballads—don’t have the same appeal when it comes to selling lipstick and luxury cars.
SLOW COOKER BEEF TIPS
CREAM CHEESE CHICKEN ENCHILADAS
Here is the fat burning soup that allows you to lose 4 kg in a week
Pay attention to this date from now on. It’s not an ordinary expiration date.
Vinegar in the toilet solves an annoying and very common problem: try it now
Oatmeal Chocolate Chip Cookies
ROBERT DE NIRO, 80, AND HIS 10-MONTH-OLD DAUGHTER, GIA, SNUGGLE IN A RARE FAMILY PHOTO.
Salted butter caramel rolled biscuit
CHICKEN WINGS