Elon Musk is no stranger to making headlines with his bold statements and unorthodox business decisions, but this latest ban seems to be pushing even his usual boundaries. The announcement came through a tweet—pardon, an X-post—on Musk’s own platform, where he claimed that DreamWorks Animation’s recent promotions and advertisements supporting Pride Month were “dangerous levels of wokeness.”

“DreamWorks Animation has crossed the line,” Musk wrote. “Their continuous pandering to extreme woke culture is exactly what we need to fight against. Promoting Pride at the expense of reason? It’s just too much. Effective immediately, DreamWorks Animation is banned from X, permanently.”

For some, it was another eccentric, even predictable move by the man who has never been one to shy away from throwing his digital weight around. But to others, Musk’s decision raised concerns about the power one man holds over the digital public square and whether it’s appropriate for a single figure to dictate who gets to participate in such a massive social forum.